Get stronger. Build fitness.
Do more of what you love.
Personalised strength and fitness coaching to help you train with confidence, make meaningful progress and become more physically capable.
Online coaching across the UK. In-person coaching in Cardiff.
There’s a lot more to good training than having a good programme.
A well-designed training programme is important. But knowing what to do is only part of making progress.
Good coaching means having someone who understands your goals, helps you navigate the challenges that arise and knows when to push, when to adjust and when to change direction.
My aim isn’t just to help you get stronger and fitter. It’s to help you become more knowledgeable, confident and capable along the way.
That’s what I aim to provide:
Why work with a coach?
-
Your goals, experience, preferences and available time shape your programme, not the other way around.
-
Regular feedback, adjustments and guidance as you progress.
-
Develop the knowledge and ability to train effectively, with less reliance on your coach over time.
Find the right coaching for you
Whether you train at home, in a gym or with me in person, the aim is the same: to help you become stronger, fitter and more capable through training that’s built around you.
Online Coaching
Expert coaching, wherever you train.
Personalised strength and fitness programming, weekly check-ins and ongoing guidance to help you make progress towards your goals.
Your training is continually reviewed and adapted to reflect your progress, feedback and changing circumstances.
In-Person Coaching
One-to-one coaching in Cardiff.
Work with me face-to-face at Base Gym in Cardiff.
Personalised training sessions, practical guidance and ongoing support to help you build strength, improve fitness and develop confidence in your abilities.
Training for more than just the gym…
How about building a body that lets you say yes to more adventure?
Getting stronger and fitter is great, but what really matters is what that strength and fitness allows you to do.
Whether it’s running a marathon, keeping up with your kids, exploring the mountains or simply feeling more confident in your physical abilities, your training should support the things you enjoy doing.
That’s what being an Everyday Athlete means to me.
You don’t need to compete in sport or chase extraordinary achievements, you just need a body that’s capable of doing the things you want it to do.
Everyone comes to coaching with different goals, experiences and circumstances.
Here’s what some of the people I’ve worked with have to say about their experiences.
Real people making meaningful progress
-
![]()
My body has never felt this strong and capable and I can’t thank Coach Tom enough for his constant help and support in getting me to this place!
I feel like I am an everyday Athlete who can do anything and everything!!
If you need a supportive caring coach then look no further - Tom is here to help you build a strong and resilient body…no generic training plans, or pressure on aesthetics, but a personal evidence based training approach which WILL get you strong and fit not just for a one- off holiday but for life!
- Zoë | Online Coaching
-
![]()
Almost 5 months on I am stronger than I thought I could be, I am mentally more resilient and well most importantly for me free from pain 😊. (I’d been in pain for 12 years!!).
Tom has been patient, supportive and encouraging, he’s never made me feel I’m not improving fast enough and has paced my training to ensure I never became overwhelmed.
He’s given me solid advice and it’s evident he is very knowledgeable and passionate about what he does.
- Sara | In-Person Coaching -
![]()
“Since I started training with Tom I have trebled my strength and gone from XL t-shirts to M.
If you want to learn about what will make you fit and healthy in a sustainable way for life and not just for a few months, or gain confidence and belief in yourself […] pick Tom.”
- Dan | In-Person Coaching
-
![]()
“It’s no exaggeration that online coaching with Tom has changed my life.
Tom’s expertise allowed me to not only return to weight training but become stronger than I ever thought I’d be capable, injured or otherwise.
I’ve also completed several half marathons, Tough Mudders and even a Strongwoman comp since.”
- Katie | Online Coaching
-
![]()
Working with Tom on my fitness + injury rehab has been great. He has been nothing but encouraging and supportive of all aspects of my well-being. Our sessions are hard work but always with an element of fun, enjoyment being a key driver. When I thought I couldn’t do something I was never allowed to give in, it was broken down to help me manage it, which always meant that without realising it, I would achieve what I believed to be impossible. No shouting, no humiliation just pure encouragement and belief. The faith Tom had in me in initial rehab stages for a shoulder injury I had sustained has been fantastic. Now being able to do 10 shoulder pushes in a row with a 12kg Kettlebell! I can’t recommend Tom enough, he goes the extra mile with text messages or Instragram posts throughout the week to motivate you, cropping up just when you need it. Absolutely fantastic service, I can't recommend Tom enough.
- Jack | Online Coaching
-
![]()
Tom has a lot to answer for! I feel physically and mentally great and it's only the start of the journey. If anyone is looking at getting inspired into changing your physical and mental outlook on life then Tom offers a really professional and well thought out approach. His sensible, qualified no bullsh*t approach really works.
I can't wait to get to the next level!
- Richard | Online Coaching -
![]()
Starting training with Tom was one the best decisions I've made! I really wanted to improve my fitness and get rid of my back pain that I had been suffering with for many years. Tom has helped me to become stronger, and fitter which has resulted in much less back pain in 4 months! Additionally, I was daunted to walk into a gym myself and work out how everything worked, and what I'd even do when I got there. With Tom's training sessions he shows me how to use everything correctly and efficiently and his plans keep me going when I don't have a session with him; although he's always at the gym so you can always ask quick questions. The plans are easy to understand and just as good as the sessions with him and they keep you accountable and on track on your training goal. Thanks Tom!
- Hannah | In-Person Coaching -
![]()
Signing up with Tom Hales for personal training is one of the best things I have ever done!. I love running & he has been helping me with my strength & core stability. Recently he has adapted my training while mending a broken foot. He is very professional. And his approach to training is interesting & intelligent.
I would not hesitate recommend him!- Leasa | In-Person Coaching
-
![]()
A fab PT. Patient, knowledgeable, positive and a few laughs chucked in during sessions. When I first met Tom in 2018, he gave me the boost to step foot into the "big boys section" of the gym. A year later, I'm healthier, stronger, leaner and full of confidence when pushing my limits lifting weights.
I wouldn't use another coach!
- Rebecca | In-Person Coaching
-
![]()
Tom is an incredible coach. My program was tailored to my recovery and to increase overall strength.
I was able to return back to sport only 10 months post ACL surgery & my lifting numbers are the highest they have ever been! Great feedback, easy to follow programmes and a serious amount of knowledge.- Emily | In-Person Coaching
-
![]()
“Tom creates simple, efficient workouts that I can easily fit into my week and which are tailored weekly to my schedule, fitness level and goals.
Recording my workouts for Tom is simple and his weekly feedback videos are helpful, informative and often funny.
I genuinely believe that investing in training with Tom has been an investment in my future.”
- Robyn | Online Coaching
Hi, I’m Tom…
Strength & Fitness Coach | Founder of EA Training
I’m Tom, a strength and fitness coach based in Cardiff, working with people across the UK through online coaching and face-to-face at Base Gym.
I’ve spent over a decade learning about training and helping people become stronger, fitter and more physically capable. And if there’s one thing I’ve learned, it’s that there’s rarely a single perfect way to train.
I believe good coaching combines scientific understanding, practical experience and sound judgement, with an appreciation that everyone is different.
My aim is to help people develop the strength, fitness, knowledge and confidence to do more of what they love.
Whether you’re starting from scratch, working towards a specific challenge or simply want to make better use of your time in the gym, my job is to help you find an approach that works for you.
“Before becoming a coach, my background included competitive skiing, engineering and a few career changes, but strength and fitness training have been constants throughout my adult life.
These days, alongside coaching, I’m a husband, dad and enthusiastic participant in whatever physical challenges I can find time for!”
Ready to see what you’re capable of?
Whether you’re starting from scratch, looking to take your training further or working towards a particular goal, I’d love to hear what you’re hoping to achieve.
Explore my coaching options below and find out how we could work together.